Category Archives: Chicago Tribune’s RedEye Cover Stories

Pimp My Ride

Chicago Tribune’s RedEye September 3, 2011

Roberto Izquierdo spends hours at a time scouring eBay, but he’s not collecting vinyl or out-of-print books. The graphic designer is looking for parts for his bicycle. Make that his third bicycle.

“At first, I didn’t want to own a custom bike—I just wanted a simple road bike,” he said.

But Izquierdo, 25, of Bridgeport, soon realized he wanted more than an off-the-rack model.

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